Prime Day Tips for Online Retailers
As a store owner, you want customers to remember your business as the best. You want to make sure they feel special and more attached to you than ever before. Prime Day 2022 means preparing everything from enticing promotions to reliable fulfillment. So how can you prepare?
Marketing
Create an Amazon Advertising strategy and schedule promotions far in advance to ensure that shoppers see your products.
If you’re an online retailer that sells a lot of different products and brands, take advantage of the A+ Content feature because it’s going to allow your website to stand out from your competitors!
Sales
One of the hallmarks of successful entrepreneurs has always been their ability to be at least one step ahead of everyone else, and this goes for everything from staffing an office to handling their financials. Amazon is a huge marketplace, with millions of customers pretty much in your backyard so you’ll want to make sure that your listings are optimized for maximum engagement with the most relevant keywords possible. If you or someone on your team happens to notice that a particular listing is doing better than yours when it comes to Amazon search rankings, then you should definitely try running an extensive comparison analysis. You don't want to leave any stone unturned!
Fulfillment
Make sure your boat is well stocked before setting sail for fulfillment. Be sure to address any kinks in order to get the fastest and most flawless deliveries. If you're FBA (Fulfillment by Amazon), make sure your inventory arrives at Amazon fulfillment centers in time. If you are using a shipping management suite, make sure that each item reaches the most cost-efficient carriers with optimal route calculation so that clients will be happy with their purchase without having to pay any extra dollars.